Strategic Plan

The 2025–2029 Strategic Plan provides a clear framework through which WADA can deliver on its primary role of developing, harmonizing, and coordinating anti-doping rules and policies across all sports and countries.

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The Strategic Plan is the product of a 16-month consultation process during which WADA Management was committed to soliciting feedback from key stakeholders within the anti-doping ecosystem. The goal was to develop a common understanding—amongst athletes, representatives of the Sport Movement and Governments of the world, and National Anti-Doping Organizations (NADOs)—of the progress WADA had made to date and to decide which priorities were to be targeted over the next five years.   

While this Plan is a continuation of the 2020–2024 Plan, we felt it was important to refine our initiatives in a way that integrates the progress made and challenges faced since 2020 and ensures alignment across the goals outlined in the strategic priorities. 

Our Strategic Priorities 

WADA will action the following five Strategic Priorities: 

  1. Lead – ensuring harmonized standards that elevate the global anti-doping system 
  2. Grow Impact – maximizing the impact of anti-doping programs 
  3. Be athlete centered – putting athletes at the heart of everything it does 
  4. Collaborate and Unite – engaging all stakeholders to protect clean sport 
  5. Perform – striving for greater efficiency of the global anti-doping system and internal processes 

Olivier Niggli, Director General

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    “WADA takes its leadership role within the anti-doping ecosystem very seriously. Understanding the evolving global trends is crucial for identifying relevant priorities while remaining agile enough to adjust and respond as necessary. With this Strategic Plan, we are allocating our resources to areas where we can make the most impact, focusing on growth and improvement.

    The tremendous development of the anti-doping system over the past 25 years is proof that all stakeholders—sport, government, athletes, and others—can work constructively together. There is still much more to be done to secure a doping-free sporting environment for athletes worldwide. I am very confident that WADA’s dedicated team members will work arm in arm with the community to go further together.”