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Join WADA in building the world’s biggest team playing for clean sport on Play True Day 2023; #OnePlayTrueTeam

Play True

WADA provides branded material for use by stakeholders      

Further to the World Anti-Doping Agency’s (WADA’s) release of 14 February 2023, WADA wishes to remind stakeholders that Play True Day 2023 will be celebrated on 14 April 2023 and invites the global anti-doping community to take part in the digital campaign.

For this year’s Play True Day campaign, we invite athletes, National and Regional Anti-Doping Organizations, Sports Federations, Governments, Major Event Organizers and other anti-doping stakeholders from around the world to pledge your support and join WADA in building the world’s biggest team playing for clean sport; #OnePlayTrueTeam.

The campaign is designed to include everyone that contributes to clean sport. Accordingly, #OnePlayTrueTeam could be your sports team and/or people within your entourage (coaches, doctors, family, etc.); and, it could be your colleagues, friends, etc. In other words, your #OnePlayTrueTeam can be made up of anybody that supports you and inspires you to Play True. On 14 April, show us your #OnePlayTrueTeam!

Play True thumb
On 14 April, we will celebrate Play True Day 2023. Join us in building the world’s biggest team playing for clean sport.

Like previous years, to engage as many stakeholders as possible, WADA has created branded visuals (available in English, French and Spanish) for participants to incorporate and share their own #OnePlayTrueTeam photos and videos. These include:

  • Branded frames that can be layered onto photo or video messages;
  • #OnePlayTrueTeam crests that can be either printed or used digitally for various social media platforms; and
  • Profile pictures filters for individuals that can be overlay on an individual’s social media profile to show they are part of the #OnePlayTrueTeam
  • Profile icons for organizations social media that can replaced the profile picture for the day to show they are part of the #OnePlayTrueTeam
  • Various GIFs that will be available to be used on Instagram. These can be found on the stories assets search under ‘WADA or ‘Play True’

Participants are also encouraged to:

  • Innovate by creating personalized #OnePlayTrueTeam visuals based on their specific country, language and/or sport;
  • Use hashtags #OnePlayTrueTeam, #PlayTrue and #PlayTrueDay  in the lead-up to and on the day to extend the reach and impact of the campaign on social media; and
  • Follow the campaign in real time via our dedicated Play True Day social media wall on WADA’s website – creating the world’s biggest team photo playing for clean sport.

We would ask you to kindly share this message with athletes and others within your network; and, would invite you to contact wadacommunications@wada-ama.org should you have any questions.

About Play True Day

Since 2014, WADA has invited athletes, National and Regional Anti-Doping Organizations, Sports Federations, Governments, Major Event Organizers and all other anti-doping stakeholders worldwide to join the Agency’s digital campaign to celebrate ‘Play True Day’ -- a day that is traditionally dedicated to raising awareness about the importance of Clean Sport among athletes, the public and others.

The inspiration for Play True Day stems from a WADA-hosted Education Conference in 2013, which was attended by 17 South American countries. While the event started as a small South American initiative, in 2021, the digital campaign reached over 87 million people around the globe.